CEO Blog

CEO Blog

CEO Blog
08/17/2020
CEO Blog

Why the Industry Needs a New CRM

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Our goal at Streamline is to create products that support our clients and help them succeed. Customers have shared their needs with us over the years, and we’ve been listening and taking notes. Now, we’re excited to finally introduce the newest addition to our software suite. About two years ago, we began developing and designing

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07/2/2020
CEO Blog

A Step Ahead

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Hi everyone, This is a great project we started a couple of months ago to help vacation rental managers learn a little bit more about the Streamline platform. We cover a variety of areas and would love your input on what other topics you would like us to cover. Subscribe to the ‘A Step Ahead’

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05/23/2018
CEO Blog

GDPR Overview

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Hello, I want to start off by saying this is not legal advice, this is just providing information to allow you to make an informed decision on how to handle new GDPR policies that take effect May 25th. The European Union has implemented a new law called GDPR. This regulates how personal data of European

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Streamline Blogs
07/10/2016
CEO Blog

Citation Development for Local SEO

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So you’ve created your Google My Business page, made sure all your NAP (Name / Address / Phone) data on your website is correct, optimized your Google Business page as much as possible, and even began optimizing your site for local specific keyword terms. If you’re like most rookie SEO types out there, you might

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06/18/2016
CEO Blog

Websites, Conversions, Mobile Sites

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Let’s think of who is making reservations today. Probably the 30-70 year old range. These people have grown up with a desktop computer and a laptop. Some of us have even transitioned to an iPad. Mobile phoneS applies to a certain group of these people. When I refer to a cell phone, I refer to

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06/10/2016
CEO Blog

Improving Your Online Reputation

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In the online marketing and vacation rental world, one of the most difficult prospects that must be dealt with is gathering quality reviews via Yelp, Google Plus, and other reviewing platforms. Sometimes it can seem like—no matter how amazing your vacation rentals are—you can’t get a single person to review your services! Either that, or

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05/16/2016
CEO Blog

Building The Perfect Website

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Who doesn’t want the perfect website? I have spent years going to a conference called PubCon (www.pubcon.com). If you have never been there, you are in for a treat.  We have a lot of preconceived ideas about what we should do in order to make our websites convert bookings.  We also tend to ignore the

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Streamline Blogs
03/9/2016
CEO Blog

How Do I Get More Owners and Keep The Ones I Have?

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  We all know that we survive in this industry through owners and guests. These are the two most critical components of vacation rentals. As vacation rentals continue to become more popular, the competition for owners is going to become more fierce. So, what do owners like and how can you get them? As an

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Streamline Blogs
03/6/2016
CEO Blog

WHAT DO I DO IF MY BOOKINGS ARE LOW?!

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There are so many changes in vacation rentals today. We all used to rely on lead requests coming in from VRBO or Homeaway, and we would do our best to convert those. We also had the flipkey leads, vacationrentals.com leads. All of a sudden, those leads are drying up and the bookings coming directly into

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Streamline Blogs
03/1/2016
CEO Blog

Trust Accounting

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Well, we have all heard this magical word right? Who hasn’t! As a property manager, you are often asked whether or not you are in line with the state trust account regulations. State laws in regards to trust accounting can vary quite a bit. This is going to sound a little bit strange. There are

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Streamline Blogs
02/23/2016
CEO Blog

By Property Managers For Property Managers

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Finally, after years of waiting…..  I had a recent visit with a prospective client.  As you can imagine, we are asked many tough questions during the initial sales process.    This often becomes the real challenge with software, can it meet my expectations?  Many clients have lists.  Other clients have several groups who need to evaluate

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Streamline Blogs
02/5/2016
CEO Blog

Where is the Vacation Rental Software Industry Heading?

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Where is the vacation rental software industry heading? I often ask myself this question in an effort to create cutting edge solutions. After our Board of Directors meeting in January, we decided to introduce the Streamline Store. This is going to give every company in Streamline the ability to build their own applications. Everyone has

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Streamline Blogs
11/26/2015
CEO Blog

Why Choose Streamline

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There is a lot of software available in this industry. They all have positives and negative aspects. As the CEO of Streamline, I obviously have a strong bias towards our software. However, there are many reasons why I built our software. I felt that noone actually covered the essential aspects necessary to run a successful

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Streamline Blogs
11/22/2015
CEO Blog

Cloud System vs. Hosted Solution

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Well, the world is moving towards the cloud. I have learned to always follow the leaders in the industry. We look at Apple, everything is going cloud based. Dropbox, a personal favorite, takes cloud based storage to a whole new level. Technology and internet connections have become extremely stable. I can’t remember the last time

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Streamline Blogs
11/6/2015
CEO Blog

Search Engine Optimization (SEO) vs VRBO/Homeaway/VacationRentals.com/Flipkey

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I never thought that these two words would go together.  If you spend some time dissecting the internet, you will find that VRBO has amazing positioning for keywords that contain “city” vacation rentals.  There are also a few other players in the mix. Homeaway, Flipkey, VacationRentals.com , and TripAdvisor.  These are the beasts of the travel market. VRBO

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Streamline Blogs
07/18/2015
CEO Blog

MACs vs PCs

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This has been quite the battle over the past few years and definitely a strange topic to bring up…. I went through school and many years of work using PCs. I always thought I would never switch over to a Mac. In my case, I think it was part of having a Computer Science Masters

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Streamline Blogs
10/5/2014
CEO Blog

VRMA & Its Advantages

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Streamline went to VRMA for the first time this year.  VRMA is that Vacation Rental Managers Association.  This took a lot of planning and preparation. It turned out to be an amazing experience.  From their support staff, to the event, to the education they provide property managers. If you are a property manager, I encourage you to join

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Streamline Blogs
09/30/2014
CEO Blog

Why Utilize Wholesalers

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Property Management companies tend to be very territorial when it comes to their inventory. They want to only showcase their inventory. This works many times but what happens when you run out of inventory. This means that you are no longer generating income. Why put yourself in that situation? Streamline works very well with combining

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Streamline Blogs
08/26/2014
CEO Blog

Top 4 Reasons Companies are Switching to Streamline

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1) Best Vacation Rental Websites In The Industry: Let’s face it, your website defines your company. It is the brand and impression that you will leave with your guests. With the right website design, you will see increased bookings and an improvement in your branding efforts. Building a website is not just about design. It

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Streamline Blogs
08/21/2014
CEO Blog

Streamline CEO Introduction

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My name is Carlos Corzo. I am the CEO of Streamline Property Management Software. This blog post will serve as a brief introduction to myself, as well as provide some background on Streamline. As you read into future posts, they will be geared at how different features in Streamline can help improve the functionality and

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