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CEO Blog Archives
05/23/2018
CEO Blog

GDPR Overview

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Hello, I want to start off by saying this is not legal advice, this is just providing information to allow you to make an informed decision on how to handle new GDPR policies that take effect May 25th. The European Union has implemented a new law called GDPR. This regulates how personal data of European

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Streamline Blogs
07/10/2016
CEO Blog

Citation Development for Local SEO

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So you’ve created your Google My Business page, made sure all your NAP (Name / Address / Phone) data on your website is correct, optimized your Google Business page as much as possible, and even began optimizing your site for local specific keyword terms. If you’re like most rookie SEO types out there, you might

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06/18/2016
CEO Blog

Websites, Conversions, Mobile Sites

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Let’s think of who is making reservations today. Probably the 30-70 year old range. These people have grown up with a desktop computer and a laptop. Some of us have even transitioned to an iPad. Mobile phoneS applies to a certain group of these people. When I refer to a cell phone, I refer to

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06/10/2016
CEO Blog

Improving Your Online Reputation

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In the online marketing and vacation rental world, one of the most difficult prospects that must be dealt with is gathering quality reviews via Yelp, Google Plus, and other reviewing platforms. Sometimes it can seem like—no matter how amazing your vacation rentals are—you can’t get a single person to review your services! Either that, or

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05/16/2016
CEO Blog

Building The Perfect Website

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Who doesn’t want the perfect website? I have spent years going to a conference called PubCon (www.pubcon.com). If you have never been there, you are in for a treat.  We have a lot of preconceived ideas about what we should do in order to make our websites convert bookings.  We also tend to ignore the

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Streamline Blogs
03/9/2016
CEO Blog

How Do I Get More Owners and Keep The Ones I Have?

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  We all know that we survive in this industry through owners and guests. These are the two most critical components of vacation rentals. As vacation rentals continue to become more popular, the competition for owners is going to become more fierce. So, what do owners like and how can you get them? As an

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Streamline Blogs
03/6/2016
CEO Blog

WHAT DO I DO IF MY BOOKINGS ARE LOW?!

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There are so many changes in vacation rentals today. We all used to rely on lead requests coming in from VRBO or Homeaway, and we would do our best to convert those. We also had the flipkey leads, vacationrentals.com leads. All of a sudden, those leads are drying up and the bookings coming directly into

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Streamline Blogs
03/1/2016
CEO Blog

Trust Accounting

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Well, we have all heard this magical word right? Who hasn’t! As a property manager, you are often asked whether or not you are in line with the state trust account regulations. State laws in regards to trust accounting can vary quite a bit. This is going to sound a little bit strange. There are

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Streamline Blogs
02/23/2016
CEO Blog

By Property Managers For Property Managers

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Finally, after years of waiting…..  I had a recent visit with a prospective client.  As you can imagine, we are asked many tough questions during the initial sales process.    This often becomes the real challenge with software, can it meet my expectations?  Many clients have lists.  Other clients have several groups who need to evaluate

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Streamline Blogs
02/5/2016
CEO Blog

Where is the Vacation Rental Software Industry Heading?

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Where is the vacation rental software industry heading? I often ask myself this question in an effort to create cutting edge solutions. After our Board of Directors meeting in January, we decided to introduce the Streamline Store. This is going to give every company in Streamline the ability to build their own applications. Everyone has

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