Property managers often use marketing as a means to create leads for sales. Many vacation rental businesses have a variety of sales tactics they use to close those deals on new properties.
Training yourself and your team on how to smartly and effectively use sales strategies can increase your vacation rental revenue tenfold.
This, combined with having the proper tools to deploy these sales strategies, can position your vacation rental business as the leader in its market.
Below we cover three tips on how to use sales to increase your income stream.
OFFER INCENTIVES AND PROMOTIONS
Firstly, everyone loves a good deal, so consider offering incentives and promotions to entice new guests. For example, consider creating limited-time offers, early booking discounts, or special packages.
These offers should cater to different types of travelers.
These types of travelers could become your target audience segments, such as families, couples, or business travelers. In addition, you could collaborate with local businesses to provide exclusive discounts on attractions or activities, enhancing the overall guest experience. Promote these offers across your website, social media, and email newsletters to generate excitement and encourage bookings.
LEVERAGE THE POWER OF GUEST REVIEWS AND TESTIMONIALS
In addition, positive reviews and testimonials from satisfied guests are powerful tools to build trust and credibility. Encourage your guests to leave reviews on platforms like Google, TripAdvisor, or your website. Highlight some of the best reviews on your website or social media to showcase the positive experiences others have had at your vacation rental. Address any negative reviews promptly and professionally, showing potential guests that you value feedback and are committed to providing an excellent experience.
IMPLEMENT A REFERRAL PROGRAM
Word-of-mouth marketing is one of the most effective ways to gain new guests. Above all, implement a referral program that rewards both your existing guests and their referred friends or family members. Offer incentives like discounts on future stays, free upgrades, or exclusive amenities. As a result, a well-designed referral program can create a positive feedback loop. Here, satisfied guests become brand advocates and actively promote your vacation rental to their networks.
Sales and software go hand in hand. If you’re curious about how to use these sales strategies with the best tools in the industry, book a demo with our team today.