How to List on Airbnb

Jun 30, 2023 | Property Managers Blog

Listing your vacation rental on Airbnb can allow you to generate passive income and connect with travelers from around the world. However, many other property managers have the same idea as you.

Differentiating your rental property from stiff competition can be a challenge, especially on a distribution channel as saturated as Airbnb. To maximize your bookings, optimizing your vacation rental listings is crucial.

Here we cover five tips on how to list your vacation rental properties on Airbnb so you can stay ahead of the competition.

Airbnb Tip #1: Include captivating photos

Firstly, high-quality, well-lit photos are essential for attracting potential guests. Capture the best features of your vacation rental, including the living areas, bedrooms, kitchen, and outdoor spaces. Use professional equipment or consider hiring a photographer to showcase your property in the best way possible.

Order your photos to reflect how a guest would see your vacation rental when entering. Start with clear, high-quality shots of the exterior and follow photos of the interior. No matter how beautiful the bathrooms at your rental property are, don’t showcase them in the first picture.


Airbnb Tip #2: Write compelling descriptions

Similarly, details in your property descriptions matter. Write a detailed and engaging description that highlights the unique aspects of your vacation rental. Be specific about the amenities, nearby attractions, and any special features that set your property apart. Use descriptive language that helps potential guests visualize their stay.

Pairing a crafty description with a catchy title grabs users’ attention and generates interest for your vacation rental. Use keywords that guests are likely to search for, such as “beachfront paradise” or “cozy mountain retreat.” A well-worded property title can significantly increase your listing’s visibility, which you’ll need to stand out in the sea of Airbnb listings.


Airbnb Tip #3: Set competitive rates

Do your research when setting the pricing for your vacation rentals. Compare the rates of similar vacation rentals in your area to determine what competitive pricing looks like for you. Consider factors such as location, size, amenities, and seasonal demand.

If you’re in the early stages of your property management career, offering competitive rates can attract more bookings while you build your vacation rental reputation.

In addition to researching your market, you should leverage the tools included in your property management system. Built-in pricing tools interpret aggregate pricing data and recommend the best rates for your listings, which helps better inform your rates.

Our Streamline software integrates with revenue management tools to give property managers a clear picture of where their monetary opportunities exist.

Airbnb Tip #4: Optimize your calendar

Keep your availability calendar up to date to avoid double bookings. Regularly update it with accurate information to ensure potential guests can see when your vacation rental is available. This will help guests find your vacation rentals on Airbnb more easily (and accurately!) if they filter their searches by a date range.

In addition to keeping an up-to-date calendar, consider setting minimum stay requirements, especially during peak seasons.


Airbnb Tip #5: Pick the best vacation rental software

Having comprehensive, user-friendly property management software will help you succeed in listing your properties on Airbnb. Ideally, your property management software should equip you with all the integrations and functionality you need to effectively list your rental properties on distribution channels like Airbnb.

In order to have success listing on Airbnb, you must ensure your vacation rental software has integrations with distribution channels like Airbnb.

Consider using a property management system with a wide range of features to streamline your vacation rental career.


How much does an Airbnb host make?

According to Airbnb’s research, in 2021, U.S. Airbnb hosts earned an average of $13,800 annually from their properties. This income was up by 85% from 2019. Top states for new Airbnb hosts included California, Florida, and Texas, with hosts earning $270 million, $265 million, and $170 million in 2021, respectively.


How much does Airbnb take?

Put simply, there are two different fee structures within Airbnb: the split fee structure (most common) and the host-only fee structure.

The split-fee structure involves most hosts paying 3% and most guest service fees taking 14.2% of the booking subtotal.

Host-only fees deduct between 14-16% from the entire payout.


Bottom line

Listing your vacation rental on Airbnb can be a lucrative venture, but it requires careful attention to detail. By implementing these five tips, you can increase your chances of success and create a positive guest experience. Remember to continuously refine your listing based on guest feedback and stay updated with the latest trends in the vacation rental market.

Happy hosting!