One of the most impressive areas of the Streamline vacation rental software is the wide-ranging CRM (Customer Resource Management), and Lead Management capabilities. These days, where the guest experience is everything and return business is paramount, Streamline’s CRM and Lead Management tools have shaken the industry. A quality lead management system can literally make or break a company, as the revenue generated through an efficient sales process and quality customer interaction can vary greatly.

Streamline offers tools like Auto-responders, Multi-Quoting system, Status Flows, Customer Definitions, Open-Rate Tracking, Quick Blasts, Texting, StreamPhone, and many, many more. Being able to track a lead in one database all the way through from lead to booking is critical. This makes for a seamless and centralized database that can maintain all the notes, discounts, coupons, flags, traits, and more.

Streamline also has a powerful internal email blasting system that can be used to target guests and owners for any type of blast. Being able to define the guest and truly know your guest can be the difference between keeping a guest as yours for future stays or losing them to one of the many other booking channels out there.

On top of all the ground-breaking tools that Streamline offers on this front, the system is backed by a wide variety of reporting tools to track and optimize your business. Studying conversion percentages, lead sourcing, sales numbers, and many other important elements can become critical in evaluating ROI and making sure that the property management business is clicking on all cylinders. As the industry gets more and more competitive, these differentiating factors can go a long way.