From Transition to Transformation
For Lauren Morgan, Hospitality Revenue and Marketing Manager at Hobbs Realty, change is part of progress. After nearly 50 years in business, Hobbs Realty sought a property management platform that could match their legacy of excellence with the innovation needed to thrive in today’s market.
“Hobbs has gone through some [onboarding] doozies over the years,” Lauren admits. “The integration with Streamline was smooth, and their hands-on approach made all the difference. Everyone was so available and willing to answer questions. It was a breath of fresh air.”
What began as a search for a more reliable, integrated system became a lasting partnership built on collaboration and support.
Hear from Lauren:
Smarter Marketing Through Actionable Data
As both a revenue and marketing leader, Lauren’s focus is on strategy that drives results. Streamline’s ecosystem—combined with RevMax and Bluetent—has helped Hobbs Realty bridge the gap between analytics and action.
“I love RevMax because it allows us to dig into actionable data,” she says. “Instead of relying on historical trends, we can analyze real numbers and create targeted campaigns. Having everything under one umbrella—Streamline, RevMax, and Bluetent—creates a seamless and unified approach to marketing.”
With this integration, Lauren’s team can respond dynamically to market conditions while ensuring every campaign and pricing decision aligns with performance goals, resulting in more precise strategies and a stronger connection between data, demand, and revenue.
Balancing Tradition with Innovation
After decades of cultivating loyal homeowner relationships—some spanning over 40 years—Hobbs Realty faced the challenge of modernizing pricing strategies without compromising trust.
“We’ve had owners with us for 40+ years, so shifting from fixed rates to dynamic pricing has been an adjustment,” Lauren explains. “However, with tools like RevMax, we can demonstrate how slight rate adjustments can maximize bookings and revenue. It’s about earning owners’ trust while showing the value of data-driven flexibility.”
By providing their long-standing owners with transparent data, Hobbs Realty has been able to evolve its approach while retaining the confidence of their homeowners.
Streamlining the Owner Experience
When onboarding new owners, Hobbs Realty says Streamline plays a key role in making a strong, professional first impression:
- Branded communication: “From their first interaction with our contracts to ongoing updates, Streamline ensures that our communications are polished and professional.”
- Seamless integration: “Streamline makes it easy to onboard properties, showcasing our efficiency and dedication to their success.”
These thorough processes and thoughtful interactions support Hobbs Realty’s reputation for excellence and attention to detail—two qualities that have defined their brand for roughly half a century.
“Our Hospitality Helper”
To Lauren, Streamline feels like more than just software—it feels like an experienced partner that keeps Hobbs Realty’s operations running smoothly.
“It’s the foundation for our operations, ensuring everything runs smoothly and allowing us to focus on delivering exceptional service.”
If she had to give Streamline a nickname, Lauren calls it her “Hospitality Helper.”
And when asked to describe Streamline in three words, she doesn’t hesitate:
“Adaptive. Innovative. Valuable.”
From onboarding to owner relations, data analysis to guest experience, Streamline empowers Hobbs Realty to stay true to its legacy while embracing the future of property management.
“Streamline is always ready to adapt and improve, making it an indispensable part of our operations.”
Streamline Can Work for You, Too
Ready to transform your property management strategy? Discover how Streamline can help your business stay adaptable, innovative, and built for long-term success—just like Hobbs Realty.